We specialize in emerging markets and are totally focused on these. We believe the 21st century will be an emerging markets play. However, growth in these markets will certainly not be linear or exponential or without risk. Take Indonesia for example – the country has recovered well from the devastations of the 1997/98 crisis and its twin attractions of a large young domestic population and resource abundance that is being coveted by developed & developing countries alike, are with few peers.
However, the operating environment has its unique challenges related to input costs, labor policies, the judicial framework, competitive forces within ASEAN as well as externally, high degree of competition in most sectors, the pressures on sustainability, distribution and supply chain issues and staff retention challenges amongst a host of others. Businesses also need to understand how to conduct and update research, how to look beyond Java to prospective and fast growing provinces, how to develop product & service propositions that whilst imbibing some features from developed markets are genuinely “local” in content and delivery. And to decipher the maze of media and advertising clutter to create effective communications and campaigns.
In helping companies respond to these challenges IndonesiaWISE will provide guidance and insights that are honed in the local context and situation. We will work with you to harness the knowledge latent in your organization as well as ideas and best practices that can be emulated from outside. We will help you re-calibrate the implementation discipline and prioritize your responses in a multi dimensional competitor context. The voice and behaviors of your customers will be the beacon directing our collaborations. This will form the basis of refreshing your approaches to segmentation, new product development, organic growth and diversification.
We will work with you to develop programs that also ensure that you pay adequate attention to your other key stakeholders especially the community of which you are a vital constituent. By adopting such a balanced approach we believe your company can enter emerging markets as a responsible long term investor and value creator as opposed to the opportunistic hit and run player that emerging market regulators and consumers are increasingly frowning upon.
IndonesiaWISE will also be your long term strategic partner as you venture into Africa, the Middle East, India, China or other ASEAN countries. We will provide you practical country level guidance that goes beyond short term economic data or stock market influenced sentiment. Long term penetration of these markets requires properly thought through plans that are adequately researched and suitably resourced. We will assist you in understanding the regulatory framework, market timing issues, opportunities for tactical M&A and strategy implementation challenges.
To understand emerging markets you have to be aligned with partners whose business model and focus is clearly on these markets. Whose advice, programs and guidance goes much beyond a rehash of what worked somewhere for someone else. To a customized program developed in conjunction with you, incorporating the energies and ideas of your often aware but untapped workforce and designing challenging but doable execution programs.
For further information and to arrange a special customized de-brief please contact information@IndonesiaWISE.com